Following Netflix’s huge losses with their shares dropping to almost ten percent this year, the stock is now facing a downgrade in investor expectation as it faces competition with Amazon keeping up with the streaming giant's digital pace and an undeniable slower growth in their revenue and the number of their subscribers.

From the streaming giant’s goal of getting 60 to 90 million subscribers in the United States alone, Netflix was only able to garner 47.1 million subscribers which analysts believed to have been caused by their competitors particularly Hulu and Amazon and the outlook that Netflix would be raising the price of their subscription in the years to come with their existing members.