In its most recent commercial, Toyota effectively explained the deep societal benefits that self-driving cars could offer. The sharp commercial features an older Toyota owner being driven around in an S-FR concept, recollecting his youth.

Japan’s life expectancy is considered the highest in the world by a consequential margin, and this inordinately large elderly population puts pressure on the country’s resources. A huge part of the company’s aim in investing heavily in self-driving cars is to cut the nation’s burden.